(About $14 Million!) in Six Days
It’s only been one week since Kim Kardashian’s new KKW Fragrances launched, but the beauty mogul’s Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud perfumes are already sold out online.
Even without actually smelling her scents, Kardashian’s fans trusted the star and purchased every unit of the 300,000 produced for the initial launch. At $35 for the 30 ml. bottle and $60 for the 75 ml., assuming she produced equal amounts of each, that would total up to about $14 million in sales in under a week. Although the products aren’t available on KKWFragrance.com anymore, if you live in the L.A. area, you still may be able to snag one at Violet Grey where a few are still in stock.
“I just wanted to thank you all so much to everyone who purchased my fragrance. It was such a successful launch. I am just so excited about it. I know you guys are gonna love it and I know it was so crazy. It was the first time someone really just sold it online and without testers and you know, without really smelling it before,” Kardashian said on Instagram.
“It’s such an honor that you guys trusted me. I know you will love the scent and I can’t wait for you guys to get it. I can’t wait for you guys to tweet me and talk about how much you guys love the scent when you guys receive it,” she continued.
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But if you weren’t able to get your hands on one of the KKW Fragrances, you still have your chance. Although Kardashian initially was planning on making these a limited one-time-only release, the star’s bringing the fragrance back for a restock very soon.
Kardashian decided to store her fragrances in translucent crystal-inspired bottles after her close friends starting bringing her healing crystals following her Paris robbery last year.
“It all started when everyone would come over and bring me healing crystals at a time in my life where I needed some healing,” Kardashian told PeopleStyle. “I really loved the idea of being so pure and taking that time to do what makes you happy and heal from everything you have going on in this crazy, chaotic life. I just wanted to create fragrances that made me feel happy and calm.”
Did you get your hands on one of Kim’s new KKW Fragrances? Sound off in the comments below.