They’re Marrying Dance with Rap

Even though they were originally studying classic music and jazz, they quickly shifted their focus to the electronic wonderland. “Kenny was the only person at school I knew who was as passionate about it as I was, so we started sending each other all the beats we were making. Then years later we ended up starting our project. I was doing rap stuff, Ryan was doing dance stuff. We’re still giving each other insights on these two different worlds.”

They’re Social Media Pros

LOUDPVCK know the reality of the modern world: you can’t fill a club without doing an online Q&A or two. “We do meet-and-greet all the time,” Ryan recounts. “We do Ask Me Anythings at Reddit. We do live videos. We answer the same production and industry questions eight million times from the kids who want to blow up. The question is always 'How do I get big fast?' And for us it was always 'Who do we show our music to?' We were psyched about our shit rather than making shit to get to a certain place. I had no fucking clue how to DJ, I just wanted to share our music.”

In The Name of Pot

In case you don’t know, the term "loud pack" comes from the rap scene and means "really good pot." “But it can also mean any big amount of the legal substance of any sort,” the guys explain. “But originally it was how the guys in the south used to brag about their weed: “it smells loud.” We swear to god it was the first name we came up with. It worked perfectly. Then we spelled it that way so we would be googleble. And hey, our five year anniversary is coming up. We put the V in trap, we were the first ones!”

They Played Cannabis Cup Once

“We went to one of the Cannabis Cups. And were invited to judge it. We were just talking about how we need to be taking advantage of California’s new legalized marijuana as much as we can. We have so many connections in this world, we smoke so much weed and shit. It becomes like a real industry now.”