Brace yourself.
Okay ladies, now let's get in formation. Today Beyonce announced her new fashion line, Ivy Park, to be sold at Nordstrom, Topshop and Net-a-Porter. But the official website isn't only teasing the collection.
If you click and hold on the website until the background video changes, you can swap between three different instrumentals. One is from "Formation," while the other two are from never-before-heard songs. The first is ambient and ominous, while the second features a familiar Southern hip-hop rallying cry, as popularized by Three 6 Mafia: "Yeah, HOE!"
Ivy Park is a women's athleisure collection of over 200 pieces. Its official website also features the date April 4, 2016, though it doesn't specify whether that is for her collection or new album, which has also been rumored to drop in April.
