In retrospect, their contribution was more of a social one, planting seeds of a rock counterculture with their unconventional, at times outrageous dress and attitudes. While they occasionally delved into guitar distortion and fractured, stoned songwriting, the Charlatans' music was rooted in good-time jug band blues, not psychedelic freak-outs. That's not to say their records didn't have a low-key, easygoing charm, although they didn't match the innovations of the Jefferson Airplane and other peers. Cutting demos for a couple labels in 1966, most of the material they recorded at this time was unissued, and the commercial explosion of San Francisco rock passed them by. The band eventually did release a nationally distributed album in the late '60s, by which time personnel changes had diluted some of the crazy energy of the original lineup, although the LP has its engaging moments. ~ Richie Unterberger