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If there's one thing that ties LyfeJennings' fifth full-length album together, it's his unwavering honesty.
However, that could be said for all of the platinum-selling, GrammyAward-winning singer and songwriter's work over the past decade.

"I don't care if people remembermy name as long as they remember the music," he proclaims. "I've cometo the conclusion that the only thing that will make the music last istruth."



So what is Lyfe's truth? Well, eventhough he views life a little differently these days, his delivery is still thesame. The new album takes flight on that same sincere and soulful R&B thatmade millions of fans fall in love with him on songs such as "Must BeNice", "Let's Stay Together", "S.E.X.", "Will IEver", "Never Never Land", and so many more.

At the same time, his growth as anartist, storyteller, and father all remain reflected in the songs. It's real.It's raw. It's Lyfe.



In late 2010, Lyfe faced incarcerationwith his head held high. During this time, music took precedence for him. Hewas able to completely focus and pen songs with depth and real introspection.He'd hum melodies to himself, and then scratch down lyrics and titles with alone pen and pad on his bed. For the first time since his unanimouslycelebrated debut, he was able to completely immerse himself in music.



"I was genuinely able toconcentrate," he admits. "I didn't feel like I was writing for analbum or because I had to. There were no deadlines. I didn't have toworry if a track was worthy of being a single. My focus was strictly on thesong. It diverted my mind. There was so much energy as a result."



He returned home in early 2012 andimmediately harnessed that "energy" into a bevy of songs. He teamedup with talented young producers including B.G., Brandon "B.A.M."Alexander [Chris Brown, Tyrese], Smurf, and C-Note. Lyrically, it would've beeneasy for him to dwell on recent hardships. However, spending all the time hecould with his kids and buckling down in the studio, he found light within hislife. That light shines throughout the new record.



"I wanted to strike a balancebetween light and dark," he goes on. "Everybody's life has happymoments, but I'd spend more time focusing on the negative aspects in the past.Here, I focused on the positive as well. It doesn't go too far in eitherextreme. I like to call it 'Dusky'."



The first single,"Boomerang," slides from a soft piano melody and airy guitar into apowerful and confessional hook. Lyfe's falsetto reverberates potently over themusical backdrop, reaching immense heights.



"If you break a woman's heart,that shit is going to come back to you," explains Lyfe. "If youdisrespect her and don't pay attention to her feelings, she's not just going toget over it. You can't do that because she's not going to forgive you. Youdon't realize that when it's happening though. That's what the song'sabout."



On the other end of the spectrum,"College" taps a timeless R&B essence with its smooth refrain andinfectious flavor. "It's one of those lighter records," he affirms."There's a little wordplay in there. As relationships progress, she'schanging like you're changing, but you've got to keep learning about her. In asense, you're going to school. It's like you're in college for your whole lifewith this woman."



Two of his personalfavorites—"When It's Good" and "Seventeen to aMillion"—also boast a brighter outlook, while preserving his same swagger.He credits this evolution to a lot of his personal growth.



"There are much more importantthings in my life these days," Lyfe continues. "I learn a lot from mykids, and I try to be a great father. I've learned patience from them. I'lllook back at my life and think about the prompters—the things that made me feelthe way I did about myself and other people. I don't want them to developthose."



In addition, he continues expandingbeyond writing and recording. On the horizon, Lyfe plans to work on projectsclose to his heart including non-profit charities and acting. He’ll be touringconstantly, preserving his relationship with his Lyfelong fans. He’scemented that relationship with his live performances; ones that possess youwith the spirit to share the lived-in truths learned first-hand from hisrelationships, betrayal and the streets.



Lyfe’s fan base has been there sinceday one with the release of his debut Lyfe 268-192 through ThePhoenix, Lyfe Change, and I Still Believe, which sold over2.12 million albums combined.



His bond with the listeners standsstronger than ever. "If you've ever gotten one of my records, we're now ina relationship," he smiles. "Lyfe Jennings albums aren't just albums.I like to consider them heirlooms. They talk about things you can pass on fromgeneration to generation. Keep it going."



Thisis another heirloom from Lyfe that's worth treasuring forever.
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