But, to be intelligent, bold and artistic requires a lot of seriousness. Here marks the first year since [reputation] was released, an album that proves to define the artistry of the creator. Not only does she utilize her voice depending on the genre, compared to singers with stronger vocals who don‘t, she also thinks about how to use visual assets to portray her writing effectively. Her intelligence often gets ignored because of all the controversy. Using numeracy to create her favourite/lucky number, the release date of the album is definitely one of the most prominent pieces of information about the album. 1 + 1 + 1 + 0 + 2 + 0 + 1 + 7 = 13.

reputation: XI · X · MMXVII