“I acknowledge the Motown history and sound, but it our responsibility as a generation to up the ante,” says the DC/Maryland-born artist, who studied voice at Boston’s prestigious Berklee College of Music before landing in Atlanta, where he’s collaborated with such artists as Jamie Foxx, Usher, and Akon. “We’re trying to be just as innovative today as Motown was back then. We want to create a sound that will be remembered 50 years from now. We want to make this Motown very different, a whole new brand. We have a voice with things to say, too. We want to make our own noise.”
Recorded in Atlanta and Los Angeles, Dialogue in the Grey spotlights a soulful crooner and writer who combines a romantic lover’s touch with a more reflective, autobiographical side. “Pick You Up” is a pep talk to himself in the mirror to keep his eyes on the prize by overcoming all obstacles in his path, while “Dream” is a cinematic set-piece, spotlighting his soaring falsetto and piano skills to tell a story about a long-distance romance that finds him hoping his love is just as miserable without him as he is away from her. Among his collaborators on the album are Grammy winners Ne-Yo and producer/writer David Foster.
“I want the audience to get a feel for who I am,” says Ross about his debut effort. “The songs are truly about what I stand for and believe.”
Ross grew up in a household surrounding by music. His father’s side of the family all either sang or played an instrument. “My love for music was instilled at an early age,” he says, singing in school choirs as a kid.
He started writing, producing and mixing tracks on a 16-track MIDI work station and a Yamaha keyboard, harmonizing with his own overdubs. “It was something that came naturally,” Kevin explains. “I was intrigued by the fact that I could be self-contained. I didn’t need anybody else. And, in fact, the whole process hasn’t changed so much. I still record at home, except the set-up is a lot more elaborate now, and I get to work with the writers and producers at the Bar Music Group, who help me realize my ideas. I now understand it’s all about a team effort. I can’t do everything myself, and that’s one of the most important things I’ve learned in this process.”
“What I began to see was, it takes just as much energy to be a writer as it does an artist,” he reflects. “You need passion in either case, and to be able to give it the proper attention. Working with the people I did was great for picking up, not only what to do as an artist, but also what not to do. I needed that experience to get to the point where I could work on my own as a performer.”
So far, things have turned out nicely for Kevin Ross. He won two consecutive “Wild Out Wednesday” talent competitions at BET, which led to him being honored as a “Music Matters” artist and a performance on the 2013 BET Honors Award show, where he sang “Just Because.” AOL Music recently named him “Best New R&B Artist.”
With his new EP, Dialogue in the Grey, set to drop in 2014, Kevin Ross is already looking forward to getting out there on-stage to promote it. He is set to join Maxwell on tour this summer as the opening act. Maxwell had this to say about Ross, “I’ve heard many but none with this timeless way in music…your ear will never be the same.”
“I enjoy going out and touching the people,” says Ross. “I love entertaining and performing. There’s nothing to match standing in front of an audience and being fearless. We’re all here to have a good time. We all go through similar experiences. We all hurt, we all love, we all laugh, we all cry. We all have these kinds of emotions in our lifetime. I want people to listen to my music and make those human connections we all have with one another.”
For Kevin Ross, music is not just a livelihood, but a 24/7 obsession, and that meticulous attention to detail comes through loud and clear.
“The creative process never stops,” he says. “If you’re really passionate about it, it’s always on your mind. Even if the album is finished, I would still be writing new songs, both for myself and other artists. I’m already thinking about the next album, what it will sound like and topics I haven’t touched on yet. Looking ahead is more exciting for me. This is just the starting point. Even I have no idea what I’m capable of, what I’m going to do next. I still have plenty of things to learn and room to grow.”