During the mid-'50s, Dean hosted a local television show devoted to country music, giving important early exposure to regulars Patsy Cline and Roy Clark. The show proved popular enough that CBS offered him his own national program in 1957, though it wasn't as successful. In the meantime, Dean signed with Columbia, and when his show was canceled, he recorded a series of singles for the label that didn't get much attention. That all changed when he recorded the self-penned "Big Bad John" in 1961. Establishing Dean's flair for spoken narratives, the song went to number one on both the pop and country charts. He followed it with a string of popular singles in 1962: "Dear Ivan," "Little Black Book," and "P.T. 109" (the latter about John F. Kennedy's war exploits in the South Pacific) all made the country Top Ten, and the latter also made the pop Top Ten. Meanwhile, "To a Sleeping Beauty" and "The Cajun Queen" reached the country Top 20; all of Dean's hits from this hot streak charted at least in the pop Top 40.
In 1963, Dean returned to television as the host of his own daily variety show on ABC. Roger Miller became a regular, helping to jump-start his career, and the show also helped introduce America to another talent: puppeteer Jim Henson, whose regular appearances made Rowlf the piano-playing dog the first Muppet to become a household name. The Jimmy Dean Show ran until 1966, by which point Dean had switched labels to RCA; he returned to the country Top Ten that year with "Stand Beside Me," and placed several more minor chart entries through 1971, leaving off with "Slowly," a Top 40 duet with Dottie West. In the meantime, he developed an acting career, appearing as a regular on the TV series Daniel Boone during the late '60s, and landing the part of reclusive billionaire Willard Whyte in the 1971 James Bond flick Diamonds Are Forever.
Dean had invested most of his showbiz earnings in hog-farming concerns, and founded the Jimmy Dean Meat Company in the late '60s. His sausage recipes soon turned into a popular mass-market product, and while he accepted the occasional guest acting role on TV during the '70s and '80s, he spent most of his time focusing on his burgeoning business. He recorded a bit more for Casino in 1976, landing a final Top Ten country hit that year with "I.O.U.," a narrative tribute to his mother. Dean eventually sold his meat company to Sara Lee Foods, but remained its TV spokesman until he was let go in a less than amicable split during 2003. In the years thereafter, Dean was in semi-retirement at his estate outside of Richmond, VA, where he died at age 81 on June 13, 2010. ~ Steve Huey