The brand new band was signed straight away by the local indie label Èllet / Tellé Records, pairing our friends with a roster of acts such as Røyksopp and Kings Of Convenience. And so the boys went out on an endless run of shows in underground clubs and festivals across Europe - the perfect breeding ground for alternative dance music, fostering DATAROCK's mix of indie dance, new wave, pop, rock, punk & funk. As the band so modestly put it - "we are the zenith of pop evolution".
Four years later DATAROCK formed their own imprint, YAP Records, internationally distributed by VME - once infamous for black metal such as Burzum. And so, in 2005 DATAROCK unveiled their debut album "DATAROCK DATAROCK" featuring tracks such as "Computer Camp Love" &; "Fa Fa Fa" – sending DATAROCK out on a four year global tour, and into the arms of everything from Nettwerk Music Group (Canada), Imperial (Japan), Ministry Of Sound (Australia) and Kobalt (US) to Google, Apple, Microsoft, Samsung, Coca Cola and Electronic Arts.
So far DATAROCK has done a thousand shows in 36 countries on 6 continents. They've toured America alone 20 times, playing more than 100 clubs and festivals such as Coachella (CA), WMC (Miami), SXSW (Austin), CMJ (NYC), Download (San Francisco), Detour (LA), Virgin Festival (Toronto), Montral Jazz Festival (Montreal), MX Beat (Mexico City), Planet Terra (Sao Paolo), Personal Fest (Buenos Aires) and Lollapalooza (Santiago). The North American tours include a 42 cities run, and another 26 cities craze for the release of DATAROCK's second album, "RED" back in 2009.
Thanks to the acclaim of their first albums, DATAROCK was able to establish a worldwide profile - including the US, where their tracks are featured in everything from Comedy Central's Workaholics and THE CW's Vampire Diaries to NCB's Chuck, Nickelodeon's Yo Gabba Gabba and ABC Family's "Kylie XY". The band even had a national ABC News feature that including a live interview full of lies such as DATAROCK being the masterminds behind The Man Show, and Fredrik dating Sarah Silverman - and the band also performed twice on ABC's Jimmy Kimmel Live!
DATAROCK's international booking was handled by The Windish Agency from 2003 till 2009 when The Agency Group took over, and now 33 & West in LA is handling all booking - pairing the band with a roster that include their main influence; DEVO. DATAROCK are also signed to publishing giant Kobalt, but the band also work with Artwerk - a joint venture between Nettwerk One Music and gaming giant EA (Electronic Arts). This alliance led to getting tracks featured in an unprecedented number of major video games such as Fifa '08, Fifa '09, Fifa '10, Fifa Street, Sims 2, Sims 3, Need For Speed, NHL, Madden NFL and iPad/iPhone hits such as Tap Tap Radiation. The games featuring tracks by DATAROCK include some of the highest grossing games on the planet - so far reaching out to a credible estimate of 500 million gamers ...whom heard their tracks about a 100 times each.
DATAROCK's music has further on been featured in international campaigns for brands like Google, Apple, Microsoft and Coca Cola. In addition, their tracks are featured in a vast number of TV series, films and ads across the world - including Samsung, RyanAir, Virgin Mobile and and commissioned work for Nickelodeon and Disney.
The years between 2007 and 2012 were very much focused on North America. Simultaneously however DATAROCK was touring the rest of the world both prior, parallel and after, playing hundreds of clubs and festivals all across the planet: Summer Sonic in Tokyo andOsaka in Japan, Good Vibrations, Groovin The Moo, Falls, Field Day, Southbound, Sunset Sounds, Come Together, Future Music and Meridith Music Festival in Australia, Sonar and Benicassim in Spain, ArezzoWave in Italy, Sudoeste in Portugal, Stereoleto in Russia, Be2gether in Lithuania, Pohoda in Slovakia, Les Ardentes in Belgium, Festival les Nuits Secretes, Transmusicales, Microcosm and Festival Pantiero in France, Eurosonic and Metropolis in Netherlands, Berlin Festival, Pop Kom, Hurricane and South Side in Germany, Koneisto in Finland, Airwaves at Island, Arvika and Hultsfred in Sweden, Roskilde '05 and '07 in Danmark, Reading, Leads, O2 Wireless, Camden Crawl, The Great Escape, Loop, Latitude, Lovebox, Dot To Dot, Orange Evolution, Eurocultured, In The City and Oxygen in the UK - and numerous festivals in Norway such as Öya, Quart, BergenFest, Slottsfjell, Storås, Pstereo, Stavernfestivalen, Malakoff and by:Larm.
DATAROCK's first albums were both critically acclaim across the world. Their debut album was first nominated for a Norwegian Grammy. Later on the album came in at 36 on NME's list of "best albums of 2006", and the same year (out of 660.000 registered votes) "Computer Camp Love" came in at number 12 on Australia's national radio's list of listeners favorite tracks - Triple J's Hottest 100. For the US re-release in 2007, Spin Magazine listed the track "See What I Care" as an "essential download of the summer", and "Computer Camp Love" came in at 88 on Rolling Stone Magazine's list of the best tracks of the year.
DATAROCK's second album "RED" was also nominate for a Norwegian Grammy, it was "critics choice of the week" in The New York Times, 4 singles ended up on heavy rotation on Norwegian national radio (NRK P3), and stateside MTV even headhunted and put the video for "True Stories" in rotation at MTV U - bizarrely as this single wasn't even commercially released at the time.
DATAROCK is still pretty much a global indie name. A few indications of their profile is the number of followers on DATAROCK's Facebook (55.000), their number of scrobbles (6.000.000) and listeners (430.000) on Last.fm, followers (20.000) and monthly listeners (100.000) on Spotify, the way DATAROCK are still able to tour internationally, and the nature of their worldwide fan base. Despite this fact the band is still very much DIY - exclusively signed to their own imprint - YAP Records - and pretty much handling everything themselves via international collaborators such as SONY's The Orchard, Border Music, Plastic Head Music Distribution, Redeye Worldwide and Made Management (Aurora, Sigrid etc).
DATAROCK's first albums were however licensed to Nettwerk Records and Ministry Of Sound, and in 2011 DATAROCK even broke new ground by teaming up with San Francisco based designer toy company SUPER7 for the release of an soft-vinyl diamond character created by the legend Brian Flynn (Hybrid Design); inside this toy there was a 4 GB USB stick featuring DATAROCK's entire back catalogue plus two new EPs ("Catcher In The Rye" and "California"), two exclusive albums ("Music For Synchronization" and "Lost & Found"), an extensive remix album ("Mixed Up"), an exclusive concert film ("NEVER SAY DIE"), 1500 private photos, artwork and more.
Then in 2016 the band shocked their fans again by releasing the limited edition vinyl LP "DATAROCK - The Musical" - entirely under the radar - featuring a full symphony orchestra and all together 87 contributing musicians. And since recording that insanity, DATAROCK's been collaborated with other artists such as Junkie XL, produced music for various TV productions and video games (such as the epic 30 minute inferno "In E" featuring a number of guest from their label incl. The Megaphonic Thrift), some of the band member has been working with everything from Röyksopp and Robyn to Chick Corea.
But after years of releasing singles, EPs and under the radar material, DATAROCK were finally ready to release their 3rd proper studio album in 2018. Recorded at the legendary Duper studio, co-produced by the notorious Yngve Sætre, mastered by the legend Mike Marsh at The Exchange, and all written by the original DATAROCKers - Ketil Mosnes and Fredrik Saroea - FACE THE BRUTALITY came out to international critical acclaim in 2018. And so the boys in the band went out into the world yet again - performing live everywhere from Germany and the UK to Mexico. They even followed up the new album with another EP called "A Fool at Forty is a Fool Indeed".
And now they're ready to unleash their 4th album – Media Consumption Pyramid – produced in collaboration with The Chemical Brothers' 5 times Grammy winning club guru Steve Dub in Liverpool, and super-producer Mark Rankin (Adele, Harry Styles, Florence + The Machine, Queens of the Stone Age, Weezer, Iggy Pop) in Los Angeles. Check out the teaser singles "Double Vision", "Video Store", "Digital Life" and "Tick Tock" - and expect another eclectic collection of disco punk & electro from the boys whom live by the Goonies rule: Never Say Die!