The full clip will premiere on the rapper's streaming service Tidal tomorrow (December 29)
The full version of the video for the song – which is taken from the Brooklyn rapper’s thirteenth studio album ‘4:44’ and features guest vocals from Beyoncé – is due to premiere on Tidal tomorrow (December 29).
The streaming service dropped a 33-second trailer for the ‘Family Feud’ video today (December 28), with the clip set to star both Jay-Z and Beyoncé.
One scene from the video which features in the preview sees Beyoncé looking down on the rapper from a church altar, while another short sequence gives a glimpse of the couple’s daughter Blue Ivy.
Watch the preview for Jay-Z’s video for ‘Family Feud’ below.
‘Family Feud’ is one of a number of tracks on ‘4:44’ that sees Jay-Z address his infidelity, with the rapper also speaking about being unfaithful to Beyoncé during an interview with The New York Times last month.
Describing how he had been raised to “put on this shell of this tough person”, Jay went on to say: “You shut down all emotions. So even with women, you gonna shut down emotionally, so you can’t connect… In my case, like it’s, it’s deep. And then all the things happen from there: infidelity.”
The post Jay-Z shares preview of fierce, Beyoncé-starring ‘Family Feud’ video appeared first on NME.